IVF-LIFE GROUP — Global Rebrand + Brand Campaign
My Role
Creative Director (Brand Strategy → Identity System → Guidelines → Integrated Campaign)
IVF-LIFE GROUP — Global Rebrand + Brand Campaign
My Role
Creative Director (Brand Strategy → Identity System → Guidelines → Integrated Campaign)
Project Type
Multi-market Rebrand + Integrated Brand Campaign — Online + Offline (Spain, UK, Germany)
Overview
Led a global rebrand for IVF-Life Group, unifying a premium fertility network across multiple European markets. Built the identity system and comprehensive guidelines for clinics and partners, then launched the “We Know How” campaign to position the brand as a leader in advanced reproductive medicine. Rolled out integrated activations across digital and physical touchpoints—PR and top-tier media placements, OOH screens and mall inventory, transit/train branding, and in-clinic communications—ensuring consistent brand experience at scale.
