DEBT CONSULTANTS GROUP — Always-On Social + Paid Creative
My Role
Creative Director (Concept → Copy/Art Direction → Production → Testing/Iteration)
DEBT CONSULTANTS GROUP — Always-On Social + Paid Creative
My Role
Creative Director (Concept → Copy/Art Direction → Production → Testing/Iteration)
Project Type
Always-On Content + Performance Creative — Organic + Paid (Facebook, Instagram, Reddit, LinkedIn)
Overview
Led the creation of a scalable creative stream for DCG—high-frequency social and ad concepts built around timely moments (Father’s Day, holidays, seasonal triggers) and relatable “debt stress” scenarios. Developed hooks, headlines, and visual metaphors that could work both as organic content and paid units, then adapted and iterated variants across platforms based on engagement and performance learnings.
