IVF-Life
IVF-Life Group is an international network of fertility clinics operating in Spain, the UK, and Germany. Their mission is to guide patients through the full cycle of reproductive medicine using cutting-edge technology, personalised treatment, and high-quality care.
IVF-Life
IVF-Life Group is an international network of fertility clinics operating in Spain, the UK, and Germany. Their mission is to guide patients through the full cycle of reproductive medicine using cutting-edge technology, personalised treatment, and high-quality care.
The Challenge
IVF-Life needed a cohesive, modern, and empathetic brand experience across all touchpoints — digital, print, social, advertising, and in-clinic communications.
The existing brand lacked consistency, emotional connection, and a user-centered digital experience.
Patients struggled with complex forms, fragmented information, and a clinical atmosphere that didn’t reflect IVF-Life’s warm, supportive approach.
The Solution
I led a full-scale creative transformation across brand identity, digital platforms, advertising, and social media.
The goal was to create a modern, human-centered brand that inspires trust, provides emotional support, and delivers a seamless digital experience for international patients.
My approach included:
- a complete rebranding across the IVF-Life Group and sub-brands
- a mobile donor-selection app with a clear and intuitive UX
- a redesigned website centered on real stories, transparency, and patient comfort
- full creative production for advertising, social media, and exhibitions
- multi-country campaigns across Spain, UK, France, and Germany
Mobile App — Donor Selection Platform
Create a user-friendly mobile app that helps patients select a fertility donor based on their physical characteristics — with maximum clarity, comfort, and emotional sensitivity.
The Result
Printed in-clinic questionnaires were fully digitized into a convenient mobile format.
Patients can now complete donor selection from home — with a clear, private, and stress-free experience.
Website — Human-Centered Digital Experience
Design a multilingual website that reflects IVF-Life’s high success rates, advanced medical technology, and supportive care — while looking more like a wellness destination than a hospital.
The Result
A warm, emotionally resonant digital experience that positions IVF-Life as both medically advanced and deeply human.
Company:
Fertility Clinic IVF-Life
Work:
- Branding & Visual Identity Guidelines
- Mobile App: Research, UX, UI
- Website Design & User-Centered Digital Experience
- Advertising Campaigns (Bus, Train, Mupi)
- Exhibition Stand Designs (Paris, Madrid, London)
- Social Media Strategy & Content Production
- Photo & Video Production
- Creative Direction & Art Direction
- Iconography & Digital Assets
- Printed Materials & Patient Documents
- Data Structuring & UX for Medical Forms
- Team Leadership & Supplier Management
