DEBT CONSULTANTS GROUP — Digital Campaign
My Role
Creative Director (Concept → Script/Art Direction → Production)
DEBT CONSULTANTS GROUP — Digital Campaign
My Role
Creative Director (Concept → Script/Art Direction → Production)
Project Type
Seasonal Brand Campaign — Hero Video for Social (organic + paid)
Overview
Created and directed a Christmas hero video for YOUproduction designed to drive attention and shares across key social platforms. Owned the creative end-to-end—from concept and tone (humor + cinematic holiday mood) to art direction and production—delivering a short-form social-first campaign asset optimized for vertical and feed placements.
