DEBT CONSULTANTS GROUP — Brand + Growth Ecosystem
My Role
Creative Director (Brand Strategy → Experience Design → System Build → Campaign Production)
DEBT CONSULTANTS GROUP — Brand + Growth Ecosystem
My Role
Creative Director (Brand Strategy → Experience Design → System Build → Campaign Production)
Project Type
Full Rebrand + Lead-Gen Funnel + Product/Automation — Web, App, Email, Paid Social
Overview
Led a full transformation of DCG from brand to revenue engine. Delivered a complete rebrand and built the end-to-end customer journey: high-converting landing pages, an app-based lead intake + qualification flow, and automated handoff from lead generation through enrollment/close. Supported the system with lifecycle email design and a multi-channel campaign toolkit—paid and organic creatives promoting the product, the landing funnels, and ongoing brand awareness.
