I’m Nikita Yushkevych, a Creative Director based in the GTA with 15+ years across agency and in-house environments, including leading the creative function for a group operating in three international markets.

I work at the intersection of brand building, digital product, and campaign strategy. I set the direction and build the systems, and I stay close enough to the craft to produce the work myself, from brand platforms and Figma libraries to web and app UI, motion, and campaign creative.

I’ve built 30+ brands end to end, from positioning and visual language through guidelines and rollout, and led rebranding work for established businesses. On the product side, I take websites and applications through the full process: sitemap, user flows, wireframes, prototypes, high-fidelity UI, and handoff to development.

My background spans FinTech, Healthcare, CPG, Retail, and Sports Betting, industries where design has to work fast, look sharp, and drive real results. I’ve built brand systems used across multiple markets, shipped web app UI from wireframe to launch, and created campaign platforms that delivered up to 4.5x ROAS and 52% lower CPA.

I combine human creativity with AI-assisted workflows, using Midjourney, Firefly, Runway, and others to move faster without giving up quality. The judgment stays human.

Key Expertise:

• Brand Systems & Visual Identity

• UI/UX & Digital Product Design

• Campaign Strategy & Creative Direction

• Motion Design & Video Production

• Team Leadership & Creative Standards

• Figma, Adobe CC, AI-Assisted Workflows